Investing in yourself

In my younger years, any mention of emotions, self-help, or personal development was met with ridicule. Years later, when I lived in Switzerland, telling someone I saw a therapist was tantamount to announcing I belonged in a mental asylum. Yet mentioning a visit to the local pastor was perfectly acceptable.

Investing in personal growth was never prioritized—unlike financial assets or intellectual pursuits.

For the ultra-high-net-worth community, financial investment comes naturally. We retain elite CPAs, advisors, lawyers, and family office managers to grow and protect our wealth. Yet we often neglect a crucial investment: ourselves.

In "Family Wealth," James E. Hughes argues that preserving wealth across generations requires more than financial and intellectual assets—it demands human development. Without this human element, the other pillars can crumble.

Consider a family where one member struggles with addiction and gambling, leading to reckless spending. While this person might become the "identified patient," they're often unconsciously acting out unresolved intergenerational trauma within the family system. Addiction is a family disease—when one member manifests these behaviors, it usually signals deeper, unhealed wounds that have been passed down through generations. Some family members might enable the behavior, others might withdraw completely, and still others might develop their own unhealthy coping mechanisms. No amount of financial planning can protect wealth when unaddressed trauma and dysfunction threaten the family's ability to function as a healthy unit.

Three categories of self-investment

1. Financial

These are the investments that ensure financial security, efficiency, and growth. This investment enhances your ability to manage and reinvest what you earn. This is best delegated to a skilled group of people:

Hiring a CPA or financial advisor to optimize wealth planning

Engaging a family office manager to streamline operations

Purchasing a new income-yielding fund or property

Most UHNW individuals are well-versed in this realm, but refining financial investments can still yield significant personal and professional gains.

2. Intellectual

This is the mental part of who we are. Our brains need nourishment, which we receive from great schools. But the learning process should never stop:

• Acquiring new skills—whether it's organizational, learning a language, mastering a sport, or developing an art form including martial arts (see human below)

• Learning coaching skills to deepen your own expertise and leadership

• Hiring an expert mentor, consultant, or coach for personal and professional growth

For instance, I became an internationally certified coach after learning the basic coaching skills, to help my family and direct my staff. Now, I invest in my karate training with one of the best senseis in the world. I am also working with Bill Burnett and Howard Kaplan in The Designing What’s Next Experience as well as working with the digital contrarian.

3. Human

This is where many wealthy individuals fall short. Despite immense success in financial and intellectual pursuits, personal development is often neglected. The human element encompasses time, community, and physical well-being. They include:

• Therapy, to work through internal struggles and past traumas

• Life coaching to help identify values, boundaries, standards, and needs—structuring your day and improving habits

• Relational Trauma Workshop to fast-track getting clear of your past and release intergenerational trauma

• Go to a treatment center to get rid of your substance and process addictions

• Hiring a family coach or interventionist to deepen connections with family and friends and help ailing family members

• Energy management through meditation, spirituality, or mindful listening

• Try out martial arts such as tai chi, qi gong, karate, aikido, or kung fu

• Hire a personal trainer, or join a hiking, rowing, jogging group

• Get a sponsor and engage in the 12-step process to work on character, behavior patterns, and relationships

Without these investments, financial and intellectual successes can feel hollow. A robust sense of self-worth doesn't come from wealth alone—it must be nurtured through meaningful human investment.

The risk of over-investing

Money can buy access to the world's best coaches—Tony Robbins, Martha Beck, and other leading experts—but it can't buy more hours in the day. We all have the same 24 hours, and no amount of wealth can change that fundamental constraint.

The temptation with significant resources is to pursue everything at once. But effective self-investment requires focus: choosing one key area at a time and seeing it through. This strategic approach—whether focused on financial, intellectual, or human development—yields meaningful returns: enhanced self-esteem, greater control, and ultimately, a richer life.

If you’re in 12-step recovery…

One way to start investing in yourself is by joining our new weekly meetings. They’re free and limited to 25 people. If you struggle with boundaries at work, spending too much time working or on productivity, and your health and relationships are suffering, this group is for you. Focus on building authentic connections and sustainable life practices. Weekly assignments and support are provided. Click here to sign up.

Your ROI

Investing in yourself—across all three areas—yields invaluable returns: increased self-esteem, deeper fulfillment, better decision-making, and ultimately, a more meaningful life. You'll also become more marketable, attracting the right people in your life, and your personal growth will compound once you are operating from a place of integrity and have the right team.

While money can be earned, spent, and recovered, time is finite. Choosing the right investments, at the right time, ensures that wealth doesn't just accumulate but enriches the person who holds it.

I've invested in my karate teacher, DYL coaching, and digital marketing and sales. What will you invest in next?

Turning problems into breakthroughs

One of my life's biggest breakthroughs came as a result of problems.

Due to a misinterpretation of a legal document, I was denied trust income and employment at my family’s real estate business, making me the outlier—the only one out of a dozen individuals—excluded from financial support. The consequence? I threw myself into journalism.

Years later, the breakthrough arrived. The skills I had accumulated through work enabled me to get a position within the family trust and eventually to organize a family mediation, ultimately ensuring that females received a fair share of the business's planned liquidation.

All those years of chopping wood and carrying water resulted in a skillset and grit that I am glad I have today.

Fast forward more than a decade, every six months, I list my problems (though I've never reached 99, like in Hugo's song) because I recognize them as potential opportunities.

Everyone has problems

Problems are challenges, puzzles, obstacles, doubts, tangles, transitions, or difficulties. And they are universal.

As much as I see problems in a positive light, I still try to reduce them. Each transition comes with a huge task list, and this can lead to overwhelm.

The best way to minimize problems is through self-care. When I quit drinking alcohol back in 2006, my life got easier and I had fewer problems. Conflicts with loved ones dissipated, my bloat disappeared, my depression lifted, I kept promises to myself, and I had the energy to declutter my home.

I started to focus on things I could control. The dopamine high I got from organizing and feeling “in control” of my life was wonderful. I became drunk on control.

Control worked until it didn’t. Unlike alcohol, I couldn’t cut it out entirely though. Much like other “process addictions” like sex and food, we have to learn to moderate these things and find limits that work for us individually.

Control is on a continuum. On the far left, we have spontaneity; and on the right, absolute control. I want to be somewhere in the middle, as either side doesn’t feel right. On the left, I feel fear; on the right, I feel suffocated and stuck.

To do this, we have to find our limits, our bright lines.

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Minimizing problems

My coaching school teaches the following formula: Integrity + Boundaries + Standards = Problem-Free Zone.

When I apply this to flying a plane, which I learned to do when I was 25, you get:

• Integrity: Adhering to your values. As a pilot, the value would be to prioritize safety above all else.

• Boundaries: Ethical and professional limits, such as pre-flighting the plane using the checklist, skipping no steps, and not flying if one instrument is out.

• Standards: Following the rules and best practices, like getting at least 8 hours of sleep before a flight.

When you combine these three elements, you create a foundation that ensures that were a problem to occur midflight, you would be able to address it exclusively without having to juggle other problems and possible other problems piling up.

Using the Designing Your Life framework

1. Make a list of all of your problems.

2. Define them. Look for patterns. Imagine you’re doing a puzzle. Group similar pieces together. Look for synergies. Multiple problems might have similar solutions.

   1. Gravity Problems: These are unchangeable. Focus on adaptation or acceptance. (Example: Bill Maher on how people perceive the rich)

   2. Anchor Problems: These are problems for which you are fixated on one solution. (Example: Creating a foundation is the only way to fulfill one’s philanthropic desires). Reframe or explore alternatives (i.e. Donor Advised Funds). Ask “why” five times. Use mindmaps.

3. Ideate possible solutions. Draw three life designs or Odysseys. Click here to see my Costa Rican community center and sanctuary Odyssey.

4. Prototype around potential life designs. Create a business plan. Interview people. Rent an apartment in the neigorhood to see if you could envision living there. Etc.

5. Test your ideas.

For ultra-high-net-worth individuals facing unique challenges—from legacy planning to decision overload—sharing these issues with just anyone can lead to isolation. Hearing “that’s a first-world problem” is dismissive and shaming. Instead, seek professional guidance from someone who understands the cultural context and offers an unbiased perspective.

If you’re ready to turn problems into breakthroughs, consider the following:

• Focus on personal development

• Engage in hobbies and small pleasures

• Avoid energy draining people and situations

• Maintain reserves of cash, time, and energy

• Redirect energy toward meaningful projects

• Delegate or eliminate unnecessary problems

• Practice self-compassion instead of blame

By transforming how you approach problems, you can uncover opportunities for breakthroughs. Design your life with intention, embrace solutions, and watch your challenges become the foundation for your success.

On protection and vulnerability

The other day, one of my clients admitted he was afraid he felt vulnerable and defenseless in the event armed robbers invaded his property.

When he said this, I thought about the execution of the nobility during the French Revolution, the Bolshevik slaughter of the Romanov family, and the hushed up murder of the 84-year-old widow of the painter Wassily Kandinsky in Gstaad. In our times, I have to admit that during the days of the George Floyd violence, I set my burglar alarm at night and was on the verge of buying a gun, which a friend in Seattle ended up doing.

Visible wealth makes you a target. The client I mention above appears modest on the outside, but he does live on a large property, which is in itself a sign of wealth.

Living secluded on large tracks of land can be dangerous, as another friend of mine who is not UHNW experienced when she lived in the Dominican Republic about 20 years ago. She had bought a lush property and had created a school for the locals. She lived sequestered in the hills and one day armed men came and she watched her caretaker being shot to death. She escaped, sold her property, and still suffers from PTSD and heartbreak.

You see, for 54 years, I've lived by certain rules about protection. I am Swiss after all, and the Swiss are very good at security. And I've learned that being well protected is not a luxury—it is a necessity. Why do you think I’m training in karate? For high-net-worth individuals, the stakes are particularly high.

Through years of observation and experience, I've come to understand that true protection encompasses four essential domains.

The four domains of true protection

Consistent income

The Swiss, with their 19% savings rate compared to America's 4.4%, understand something fundamental about financial security. The old money families I work with follow the 3% rule - never spending more than 3% of their invested wealth annually. With $30 million invested, this means living on $900,000, allowing the remainder to compound and grow. This creates resilience against inflation.

Insurance

I think of the family that lost everything in a $14 million lawsuit after their adult child's drunk driving accident. For UHNW families in America's litigious society, a $10 million umbrella policy is simply prudent as it could have protected their home and other assets to a better degree. Yet insurance takes many forms - some of my clients opt for concierge healthcare in addition to traditional health insurance. My friends and elderly relatives struggle to get proper care even with private coverage.

Safety Systems

Safety systems are not only the obvious ones. Yes, there are alarms and security measures, but true safety runs deeper. It's in the daily family dinners that prevent addiction, the morning walks that Andrew Huberman says extend life, the karate practice that keeps your mind focused and body balanced and trained, and the boundaries that protect your spirit and contribute to emotional resilience that carries us through crises. It's having the right team - from CPAs to trust attorneys - that keep everything running smoothly.

Lifestyle Choices

Growing up in Monaco, I used to hear that it was a “sunny place for shady people.” Similarly, when they started paving roads in my secret town in Costa Rica, the locals would say, "Good roads bring bad people." Even my friend who runs a little eco-lodge says he prefers to keep things shabby to avoid attracting the “rich Russian-types who act entitled and demand the impossible.” I really wish they’d stick with Saint Barth’s.

I think of the jewelry shop in Gstaad that faced annual robberies until they finally closed.

One woman I know was fined thousands of dollars bringing in $50k worth of goods she had bought on a shopping spree in Paris. The customs officers at the airport were not amused when she couldn't provide the receipts. Such a level of ostentation just attracts trouble.

There's wisdom in the simple living practiced by Warren Buffett and the late Ingvar Kamprad of IKEA. It's also one of the 13 virtues that Benjamin Franklin espoused. Jessie O'Neill in her book The Golden Ghetto advises making friends with people who don't have wealth - creating genuine connections that form a human security net.

Why this matters now?

We are all vulnerable in many ways—emotionally, physically, financially, and socially. It doesn't mean you have to live in fear. But protection offers freedom from stress and worry. It also allows you to focus on growth and on the people and activities in life that matter most to you.

Breaking free of the gilded cage

Part 5 of 5: Beyond the Golden Ghetto

"This village can be a gilded cage," the pastor said. She sat in my living room in the Swiss Alps, holding a mug of warm herbal tea. It had been an intense but liberating hour. I had been sharing my fifth step—a part of the recovery process—a kind of confession delving into one’s moral inventory, focusing on resentments, the causes, how we were affected, our part in each cause, and our fears. When I described my problem with living in the idyllic place I lived—as suffocating—she had made that statement.

Her words struck a chord bringing me back to childhood. When I was around four or five, I enjoyed exploring the rooms of the French castle where we had moved to a few years prior from the Swiss Alps when my parents separated.

From the silk-covered Louis XVI loveseat, I loved playing with a golden cage that sat on a marble side table. Inside, a bird perched, its feathers real, its beak perfect—but it sat frozen, as if caught mid-song. I reached out and lifted the cage, and twisted a windup knob underneath. It reminded me of the music box in my old room back in the mountains. The bird came alive. Its beak opened, its head turned, and it chirped. It seemed so real.

But even then, I knew it wasn’t real.

The gilded cage: ornate, beautiful, and intricate. It captivates the eye, but inside sits a mechanical, confined, controlled creature.

Wealth can feel much the same. It is beautiful, alluring, enticing. But in reality, it holds shame, expectations, and burdens.

In this fifth and final post of the Beyond the Golden Ghetto series, I invite you to explore how you might escape the gilded cage.

The silent weight of shame

Having shame is better than being shameless. John Bradshaw, as cited by Jessie O’Neill in her book The Golden Ghetto, writes in his book Healing the Shame That Binds You that shamelessness occurs when a person denies or represses shame so much that they behave in a grandiose, arrogant, “better than,” moralizing, or patronizing way. Such people will often be the first to declare that they feel no shame. They will also rage, transferring their shame onto others.

There are two types of shame. Healthy shame temporarily lowers pride, reminding us of our fallibility and encouraging us to be humble. It provides an opportunity to grow. Toxic shame, on the other hand, is the core feeling that there is something intrinsically wrong with us. Bradshaw explains that toxic shame stems from unmet and invalidated childhood emotional needs. Key causes include perfectionism, neglect or abuse, enmeshment, and codependency. Enmeshment, for example, occurs when individuals feel responsible for the emotions of others, i.e., a child feels responsible for satisfying their parent’s emotional needs. Bradshaw also describes how shame can bind to other feelings—so whenever one experiences any emotion, shame immediately follows.

There are specific beliefs around affluence that feed into toxic shame. One such belief is that for someone to be rich, others must be poor. For example, my attempt to blend in with my neighbors in the Swiss Alps—which I wrote about recently—was driven by the knowledge that my neighbors had this belief.

This belief that one is benefitting at the expense of others creates guilt. For inheritors, the guilt is extreme.

“Because inheritance is entirely passive, it bypasses guilt and becomes shame,” writes O’Neill.

“I don’t experience shame,“ you might say. But if you tense up when people come to visit and your home is a mess, you are experiencing shame.

O’Neill writes, “Wealthy people often feel compelled to prove to the world that they are, in fact, ‘working’; e.g., the society matron’s hectic philanthropic activities, a wealthy heir creating and going to an ‘office’ or studio that is totally useless or unnecessary.”

But what is the definition of work? Work is “activity involving mental or physical effort done in order to achieve a purpose or result.” By this definition, staying home to care for children, managing investments, or working on one’s mental health is indeed “work.” Yet many of my clients feel shame that they are not working because they lack a traditional job or entrepreneurial pursuit. These same clients, however, manage family lives, stay present for their children, and oversee multiple fund managers—all of which require significant effort and purpose. Their belief surrounding their worth is dictated by doing—not being. This impacts their happiness.

Many times, boyfriends have told me to “get a job” because they wanted me to be like them. They failed to see what I do on a daily basis.

“The main function of shame becomes to drive us—away from knowledge of our true selves,” writes O’Neill. “Because we believe we are flawed beyond redemption, it becomes a matter of survival for us to create a false sense of self.”

This sense of self often doesn't develop properly in wealthy families, especially if they are raised by surrogate caretakers who aren't given full discretion to set boundaries. A child who grows up without limits is likely to develop toxic shame. I was fortunate—our nanny had total discretion to raise me, setting limits and boundaries, and she did so 24/7. She was incredibly strict.

Most caregivers are not given full discretion to discipline children and avoid responding when a child acts out, depriving them of the opportunity to learn how to regulate emotions. A lack of response leaves a child without healthy emotional patterns to model. There is nothing worse than seeing a 50-year-old behave like a 2-year-old.

On the other spectrum, harsh punishment for expressing feelings is incredibly damaging. This is how emotions become stuffed. How many times do women in wealthy families hear: “Being angry is unladylike.”

Teenagers struggle today in finding out who they are. In today’s “reinventing yourself” culture, Instagram-perfect lifestyles that include sexualized bodies often encourage creating a false sense of self. It’s a kind of capitalistic objectification of a false self.

So how do you deal with shame?

With empathy and illumination. Cast light on it. Even the Bible uses scars as a symbol of healing shame. When Jesus shows his crucifixion scars to his disciples, this shows that such scars can be a source of redemption. Scars are testimonies of healing and growth and transformation. They can be used to inspire and help others. I’m not a particularly religious person, but this aspect of the Bible is lovely. I love that God sees these wounds as evidence of healing and vulnerability, not shame.

Echoing this theme in a more secular explanation, shame researcher Dr. Brené Brown observes, “If you put shame in a Petri dish, it needs three things to grow exponentially: secrecy, silence, and judgment. If you put the same amount of shame in a Petri dish and douse it with empathy, it can’t survive.”

Similarly, O’Neill writes, “Toxic shame can only prosper in the darkness of the unexamined mind and the unexpressed heart. When we bring it into the light, look at it, and tell the truth about it, eventually it can no longer hold us in its power.”

Another thing to get rid of shame is boundaries. Remember: boundaries are meant to keep you safe, but not control others.

Basically, every time you hear “should”—stop! Replace it with “could” or “get to.” Observe how your body responds to replacing the word.

“When we give because we feel as if we have to, or we should, our emotional state becomes clouded, angry, and tinged with resentment and shame,” writes O’Neill. “Shoulds are irrevocably tied with shame.”

Breaking free from the silent weight of shame requires us to name it, examine it, and expose it to the light of empathy. Only then can we begin to reclaim our true selves. And this means, we can now explore shame’s cousin: impostor syndrome and how we believe others see us. The two often hang together, especially for those with inherited wealth.

Impostor Syndrome

In 1978, psychologists Pauline Rose Clance and Suzanne Imes first identified Impostor Syndrome in their groundbreaking paper. They described it as the psychological pattern in which one downplays their achievements and believes that they are secretly a fraud undeserving of their accolades. While their research initially focused on high-achieving women, particularly white middle- to upper-class women between the ages of 20 and 45, we now know this experience transcends gender.

For those with inherited wealth, impostor syndrome becomes a big problem. The question isn't just "Do I deserve my success?" When your security comes through inheritance rather than through your own efforts, the fraud feelings are real. Each time you achieve something, such as getting into a school or landing an internship, you question your achievement.

This leads to either working yourself until burnout, as I did, or withdrawing entirely. When I became manager of my mother's newspaper at 25, I had to overcompensate, working myself to exhaustion to prove my worth. And more recently, I've also withdrawn, fearing that anything I might do in the realm of coaching and consultancy might confirm my perceived inadequacy. Both reactions stem from the same root: my struggle to separate my worth from my family's financial reputation.

But perhaps I've been asking the wrong questions. A powerful perspective comes from Morgan Housel, author of The Psychology of Money. In a recent conversation with Andrew Huberman, he suggested examining our lives through the lens of future regrets. Write your obituary, he suggests. Will it mention the size of your house? How hard you worked? Or will it celebrate a life rich with experiences, meaningful relationships, and positive impact? I'd rather be remembered for having lived a long life filled with exercise and great times with friends and family, for having loved and helped my family, for helping children connect to the arts and healing, and for protecting the environment.

Finding meaning in your life might be the key to breaking free. But first, we need to address another aspect of the gilded cage - one that becomes particularly apparent in our closest relationships.

The weight of wealth in relationships

The gilded cage reveals itself most clearly in romantic relationships. As O'Neill observes, many men struggle with women who have greater financial resources than them. This discomfort often manifests in subtle ways—like my experiences with one boyfriend who suggested I "get a job," despite my writing a book, coaching, running a charitable foundation, managing three homes, and parenting two children alone. Often such men feel shame when describing their girlfriends to their friends.

Despite all the advances in the workplace, society still has expectations about gender and power. Men are still seen as the providers, and when that role is challenged by women with wealth, some men will try to control women.

And then comes the complication of not wanting to diminish a man’s masculinity by paying for stuff but wanting to be generous. In my experience, paying for men only decreases their self-esteem. And a man without self-esteem is not someone any of us would want to share a life with.

When partners suggest that our work isn't "real" or that we need to conform to traditional employment models, it feeds into the toxic shame that questions our worth beyond our wealth. It's another bar in the gilded cage—the expectation that we should somehow make ourselves smaller to fit societal expectations of gender roles.

To break free from this aspect of the cage, know in your heart that you have value beyond your wealth. Set boundaries around money. Find partners who don't have limiting beliefs around privilege and are secure enough to accept a woman with money. If they have a chip on their shoulder, run. Recognize that managing wealth IS real work. Build relationships based on mutual respect. Don't hide your wealth. Find ways to be authentic. Acknowledge the difficulties around money and relationships.

The burden of administrative overload

At the end of the day, managing the practical realities of wealth will not go away and this can feel like a type of cage. From managing trusts and investments to overseeing properties and philanthropic projects, the administrative burden can overwhelm even the most organized individuals. And this burden triggers our need for control, our trust issues, and our need for integrity.

If you are a control freak, like I am, the idea of letting strangers pay your bills or having access to your bank accounts is too scary. I also have a hard time letting others do things for me.

One client said he didn’t like to be reliant on others. I get it. Here’s how you can manage the load:

• Delegate but create checks and balances: One client had one firm handle his investments, accounting, and legal work and then found out that things weren’t as he thought they were. As convenient as it might be, keep everything separate, making sure communication is happening between the firms. When hiring a financial advisor, ensure they are SEC registered, custodial banks have high credit ratings, adhere to fiduciary standards, and have no conflicts of interest or formal complaints against them.

• Prioritize: What are the consequences if you don’t do something? Number tasks by consequence. For example, if you don’t file your taxes, you’ll have to pay fines. If you don’t take care of home maintenance, you might end up with leaks and damage.

• Align decisions with personal values: What’s important to you? Is it preserving your family’s legacy, protecting the environment, teaching people to fish, or preserving cultural heritage? To clarify these priorities, consider hiring a coach or mentor to guide you.

• Identify what you are good at doing: Delegate the tasks you’re not good at or don’t enjoy. Focus on what you excel at and let others handle the rest.

Simplification as liberation

In my old Life in the Swiss Alps blog, I wrote about simplification. The Swiss have limited space, and even the graves get dug up after 25 years to make room for the new dead. But if you think about it… the dead indigenous Americans would be burned with all of their possessions. Leave no trace. They didn’t want to leave burdens on the next generation.

I’m not suggesting that you burn all of your possessions, but simplifying can help you reclaim a sense of self. A favorite saying The Minimalists say: “Love people, use things, because the opposite never works."

During Thanksgiving, my daughter and I watched the Marie Kondo series. I had actually read her book many years ago. Decluttering physical spaces is a wonderful way to gain clarity and peace. The same goes with our calendars and our emotional baggage. I am writing down all of my resentments and fears, and working through them with a mentor.

Creating intentional routines becomes a form of liberation. Like chefs who clean as they cook, we can maintain order without becoming overwhelmed. I have a repeating task that says: log into Quickbooks and categorize 10 transactions. Guess what? This is the first year that my tax info will be ready on time!

Breaking free: from Gilded Cage to open sky

As Jessie O’Neill writes in the "Golden Ghetto,” finding peace and serenity isn’t about rejecting affluence and inherited wealth but using it with intention and purpose.

The gilded cage that once held me in Gstaad has become a launching point rather than a prison. Like that mechanical bird from my childhood, we too can transform from merely mimicking life to truly living it. The cage's gold need not confine us – it can become the foundation from which we soar.

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Workshop Opportunity: Breaking Free in the Swiss Alps

I'm excited to invite you to an intimate, transformative workshop experience at my property in Gstaad. Limited to 5-10 participants, these retreats offer a complete body and mind reset in one of the world's most beautiful settings.

Choose Your Season:

- Winter (February-March): Perfect for snow sports enthusiasts

- Summer (June-August): Ideal for hiking in the Alps

Duration: 3 days

Investment: approximately $5,000-10,000 per person (travel not included)

To express interest, please share:

- Your preferred season

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